Instagram specs

Reels, Stories and feed formats.

Official Instagram documentation

Reels

9:16

Dimensions: 1080 × 1920 px (recommended)
Format: MP4 / MOV
Duration: Up to 3 min
Max file size: 4 GB

·Aspect ratio between 1.91:1 and 9:16 accepted; 9:16 fills the screen
·Minimum 30 FPS; minimum 720 px resolution

Instagram Help — Reel size and aspect ratiosVerified August 28, 2026

Create Reels video

Reels cover photo

1:1.55

Dimensions: 420 × 654 px
Format: JPG / PNG

·Cannot be edited after upload

Instagram Help — Reel cover photo sizeVerified August 28, 2026

Create Reels cover

Stories

Unverified — pending team review

9:16

Dimensions: 1080 × 1920 px
Format: MP4 / JPG / PNG
Duration: Up to 60 sec (video)

·Full-screen vertical format
·Keep key content away from top and bottom UI overlays

Instagram creative specs (not published as hard pixels)Verified August 28, 2026

Create Stories video

Profile picture

Unverified — pending team review

1:1

Dimensions: 320 × 320 px minimum (displayed as circle)
Format: JPG / PNG

·Square source; cropped to circle in app

Instagram HelpVerified August 28, 2026

Create profile image

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